hunger breeds discontentment, the catering industry is immortal. In this country of love of food, the food and beverage industry will be quite stable and a very high rate of success in the direction of investment. In the choice of food and beverage franchise, how to choose a good brand?

as a franchisee to invest in shops is actually the biggest demand is the safety of investment funds, that is, risk assessment. How to choose a tree that can be cool? This has become a puzzle for many investors,

as an investment venture, Xiao Bian suggested that the franchisee should pay more attention to such a few problems:

a look at how big the market, chain fast food market for 7 consecutive years of rapid growth, the annual consumption scale exceeded two thousand billion.

two to see if the brand is loud, whether the brand has a mature influence determines the cost of the terminal market and the development speed of

three to see whether the team is professional, a person who will not be able to teach fishing fishing technology.

four to see whether the standard and model is mature, there is no strict process and standards can not be copied.

five to see if the service is in place, because the chain headquarters is a service system, only support in place, to join the store in order to quickly vitality.

Six see

planning is not mature, the strategic vision of the enterprise not only pay attention to petty profits, focus on research and innovation, not blindly imitate the strategic planning, to talk about the market competitiveness of


seven look at the size and organizational structure of enterprises, some companies are marketing is 90%, only about 10% of the people in the operation. This is abnormal development, there is a problem, because marketing and operation must be reasonable allocation of resources. General marketing: operating =3:7.

eight to see the concept of corporate culture, there is no good idea of the enterprise is not the long-term development of power, only have excellent corporate culture bearer, the enterprise can be stable and sustainable development.

to do the catering industry, catering industry is the best investment to join the brand, but in the face of this many catering franchise stores, catering operators also need to be carefully screened to choose a brand reputation are good stores to ensure a good harvest and healthy business profit.

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