first_imgGluten-free bakery manufacturers are tipping foodservice as the next big market for their products as consumers search out restaurants, cafés and hotels that offer ’free from’ menu options.Gluten-free brands, such as Livwell, Genius and Dietary Specials (DS), are making initial moves beyond retail into the foodservice market in response to the growing demand.According to DS research, 44% of people living with coeliac disease have given up eating out after struggling to find places that could cater for their needs. Meanwhile, tourism and hospitality website www.i-know.com reported seeing an 85% increase in people searching for gluten-free restaurants on its site last month compared to the month before.DS launched a gluten-free foodservice range last month, including rolls, bread, biscuits, sausage rolls and multi-purpose flour mix. Retail brand manager Michelle Shinn said: “Our heritage is in supermarkets, but we see foodservice as the next big opportunity for gluten-free. We receive a huge number of enquiries from our customers each month, who struggle to find gluten-free foods when they eat out.”At United Central Bakeries, which manufactures the Genius gluten-free bread, managing director Paddy Cronin described the foodservice market as “an area with massive potential”.The company’s bread is used by Starbucks in a gluten-free sandwich and has been listed by Brakes. Genius’ sister gluten-free brand Livwell has also launched a foodservice range of rolls, breads and muffins.”There is a great opportunity for a restaurant chain to launch a range of gluten-free options on its menu and really shout about it,” he said. “It’s already happening in the US, where some operators have had some really big wins.”>>Get fresh>>Mrs Crimble’s ramps up gluten-free exportslast_img

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