first_imgRelated posts:No related photos. HR must take a more strategic role and lead the push for corporate ethics aspotential staff increasingly look for values-led employers. George Starcher, secretary general of the European Baha’i Business Forum,which promotes ethics in 48 different countries, said firms are too slow totake the ethical message on board, despite a strong business case. Speaking to the International Business Forum, the former director ofMcKinsey consultants said that HR should seize the opportunity to tackle theissue, which would soon take centre stage as more young workers preferred tojoin companies with ethical business practices. Recent Totaljobs.com research found that 43 per cent of candidates would notwork for a firm that didn’t have ethical and environmental policies – even ifthe employer offered £10,000 more than a responsible firm. “We read about the Shells, the BPs and the Bodyshops taking the lead,but there are another 60,000 companies that are not reacting in this way,”Starcher added. He said younger employees were causing a paradigm shift in employment asworkers sought self-satisfaction over profit, with value-led companiesattracting better staff. Call to HR to take leading role in corporate ethicsOn 18 Nov 2003 in Personnel Today Comments are closed. Previous Article Next Articlelast_img

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