first_img Comments are closed. Supermarketchain Asda will place job adverts on shelf labels and product stickers in allits 244 stores in a drive to recruit 10,000 extra staff in the UK.Theretail giant will be using the in-store adverts as part of a revamped recruitmentand selection process to attract customers to work for them.  It has already piloted this successfully ata number of its stores.PhilipHorn, resourcing development manager of Asda, said the group decided to investin hiring between 30 and 50 extra employees for all of its supermarketsfollowing very strong trading in the first quarter of the year and a decisionto invest in customer service.Heexplained, “As we have a much more competitive environment where everyoneis selling the same sort of products at similar prices then service and howgood your people are becomes more and more important.”Hornsaid a survey of new employees shows that many are Asda shoppers, so thecompany decided to try to recruit from its thousands of shoppers.Asdais using its new approach to target certain areas where they have a particularneed for more employees, such as bakers. Horn explained that adverts will beplaced on baking tins in the home and leisure department and on packs of flour.Allstores will also have job adverts placed near the checkouts as well as largerecruitment banners. Those interested will be invited to attend recruitmentevenings and weekends.Asdahas introduced new activities to its group selection events to bring outcandidates’ personalities, as well as telephone screening to ensure those whoattend the events are potential employees.ByBen Willmott Previous Article Next Article Related posts:No related photos. Asda unveils new line in attracting potential staffOn 22 May 2001 in Personnel Todaylast_img

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