first_img Sony Ericsson stuns market with a profit whatsapp KCS-content whatsapp More From Our Partners 980-foot skyscraper sways in China, prompting panic and evacuationsnypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgMark Eaton, former NBA All-Star, dead at 64nypost.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comNative American Tribe Gets Back Sacred Island Taken 160 Years Tags: NULLcenter_img Tuesday 19 April 2011 8:04 pm by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeTotal PastThe Ingenious Reason There Are No Mosquitoes At Disney WorldTotal PastMoneyPailShe Was Famous, Now She Works In {State}MoneyPailMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStorySerendipity TimesInside Coco Chanel’s Eerily Abandoned Mansion Frozen In TimeSerendipity Timesmoneycougar.comThis Proves The Osmonds Weren’t So Innocentmoneycougar.comDrivepedia20 Of The Most Underrated Vintage CarsDrivepediaLuxury SUVs | Search AdsThese Cars Are So Loaded It’s Hard to Believe They’re So CheapLuxury SUVs | Search AdsBetterBeDrones Capture Images No One Was Suppose to SeeBetterBeZen HeraldThe Truth About Why ’40s Actor John Wayne Didn’t Serve In WWII Has Come To LightZen Herald Show Comments ▼ SONY ERICSSON shocked the market yesterday by announcing a small profit despite hemorrhaging market share and having its supply chain rocked by the Japanese tsunami.The firm was buoyed by surging demand for smartphones but missed analysts’ revenue forecasts by only shifting 8.1m units, giving it a lowly market share of just two per cent.However it posted a pre-tax profit of €15m (£13m), beating an average analyst forecast for a loss of €24m.Sony Ericsson has slashed costs – including cutting around 4,000 jobs – and refocused on higher margin smartphones that link to social networking sites like Facebook.The share of smartphones in Sony Ericsson sales rose to 60 per cent from 40 per cent in the previous quarter.But analysts say it still takes too long for the group to bring new products to market and it has been left trailing by the likes of Apple’s iPhone and smartphones from rivals such as Samsung and HTC.Chief executive Bert Nordberg said: “The Japan earthquake made it a challenging quarter operationally and we are experiencing some disruptions to our supply chain.”CCS Insight analyst Geoff Blaber said: “This is a challenging situation for Sony Ericsson, but with lowered operating expenses and continued improvement to gross margin, it is at least in a better position to weather the storm than it was 12 to 24 months ago.” Sharelast_img

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